Titles in Development

Behavior Informatics

Author(s): Longbing Cao

Behavior Informatics emerges as an important tool for discovering behavior intelligence and behavior insight. As a computational concept, behavior captures the aspects of the demographics of behavioral subjects and objects. Accordingly, a behavior model captures the subject and the object of a behavior or behavior sequence, the activities conducted by its subject on objects, and the relationships between activities. This book introduces some of the real-life applications of behavior informatics in core business, capital markets and government services.

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